VeUP
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Production Engagement · Anonymized
A multi-tenant TB/day log-analytics platform on Kinesis Firehose, S3, and Lambda burst-search
Software & Internet (observability / log-analytics SaaS)
AWS LambdaAmazon Kinesis FirehoseAmazon S3Amazon MSK
Data & Analytics Competency · Streaming Log-Analytics + FinOps

A multi-tenant log-analytics SaaS

AWS-validated reference — full details available to AWS Partner Validation or on request. (Customer name held on file with VeUP.)

For the customer — a multi-tenant log-analytics SaaS ingesting ~4-5 TB/day per customer — VeUP delivered a Well-Architected modernization: Kinesis Firehose ingestion into an S3 log store, hundreds of GraalVM Lambdas for burst search, and a FinOps target of a 30-40% per-search Lambda cost cut.

The challenge

the customer (bronto.io / Logchat) operates a multi-tenant log-visualization-and-analytics SaaS that ingests, stores, and queries customer log data in real time at ~4-5 TB/day per customer at scale. Its ingestion ran on a Lambda log-forwarder path that coupled cost and reliability to a function fleet and lacked managed buffering; burst search over the data is spiky and embarrassingly parallel, so per-search Lambda cost was a growing margin driver (tracked >$2,000/month within ~$467K/yr AWS spend); and a Well-Architected gap analysis was needed to clear a Foundational Technical Review (FTR).

The solution

A Well-Architected modernization of a TB/day log-analytics pipeline: Amazon Kinesis Data Firehose ingestion (buffered, flow-controlled) into an Amazon S3 log store (per-tenant partitioning), over which hundreds of parallel AWS Lambda functions — GraalVM-compiled Java in container images to minimize cold starts at high fan-out — run burst searches feeding real-time visualization, with Amazon MSK (managed Kafka, IAM-auth resolved with AWS Support) in the ingest path and a proposed Amazon Bedrock serving layer for AI-driven log analytics. FinOps layered a hybrid baseline (EC2-hosted Lambda + Savings Plans) plus on-demand peak design and a Graviton re-evaluation. S3-over-warehouse, Lambda-over-cluster, and Firehose-over-log-forwarder selections are documented with their cost tuning.

Architecture

AWS Well-Architected view of the ingestion-and-search estate — from the pre-modernization Lambda log-forwarder path through to the production Kinesis Firehose + Amazon MSK ingestion, the Amazon S3 log store, and the Lambda burst-search fan-out, with the Well-Architected remediation and FinOps plane.

Previous state: existing AWS VPC with public-subnet load balancers, a Lambda log-forwarder ingestion path with no managed buffering, and a Kafka/MSK path with an unresolved IAM-authentication issue, plus undefined RPO/RTO and no fault isolation.
Previous state
Target state on AWS: Amazon MSK (IAM-hardened) and Amazon Kinesis Data Firehose (5 KB flow-controlled) landing into an Amazon S3 log store, an AWS Lambda burst-search fleet (GraalVM/Graviton, EC2-hosted baseline + on-demand peak), AWS Glue/Amazon Athena analytics, a proposed Amazon Bedrock AI-observability layer, VPC endpoints and NAT gateway, an IAM/KMS/TLS/security-groups rail, and a CloudWatch/FinOps observability rail.
Target state on AWS
Layer-by-layer build-up of the target AWS architecture: network foundation, compute and application, data, security and observability, and data/network paths.
Layer-by-layer build-up
A multi-tenant log-analytics SaaS — AWS Well-Architected architecture diagram. Previous state: existing AWS VPC with public-subnet load balancers, a Lambda log-forwarder ingestion path with no managed buffering, and a Kafka/MSK path with an unresolved IAM-authentication issue, plus undefined RPO/RTO and no fault isolation. Target state: AWS Cloud with the same load balancers, Amazon MSK (IAM-hardened) and Amazon Kinesis Data Firehose (5 KB flow-controlled) landing into an Amazon S3 log store, an AWS Lambda burst-search fleet (GraalVM/Graviton, EC2-hosted baseline + on-demand peak), AWS Glue/Amazon Athena analytics, a proposed Amazon Bedrock AI-observability layer, VPC endpoints and NAT gateway, an IAM/KMS/TLS/security-groups rail, and a CloudWatch/FinOps observability rail. Includes a Well-Architected pillar-by-pillar alignment strip.
Full Well-Architected overview — VeUP-rendered from the VeUP engagement record and AWS competency case-study evidence (Data & Analytics, Kinesis SD, MSK SD).

Production outcomes

KPIResult
Production outcomesIngestion modernized from a Lambda log-forwarder path to Amazon Kinesis Data Firehose (buffered, flow-controlled, billing-increment-aware at multi-TB/day); a Well-Architected remediation roadmap closing four high-risk items (fault isolation/bulkhead, undefined RPO/RTO, two cost-optimization findings); and a per-search FinOps target of a 30-40% Lambda cost reduction with no P95-latency regression. Realized per-search cost delta is held in the customer's Cost Explorer and provided via the customer-reference channel.
Engagement window2026-03 (Art of the Possible / alignment session 2026-03-13) → 2026-04-27 (Well-Architected Review Closed-Won); ongoing
Cost / TCO posturePer-search unit-economics is the platform-margin lever: target a 30-40% reduction in per-search Lambda cost (baseline >$2,000/month, within ~$467K/yr total AWS spend) with a P95-latency guardrail, via a hybrid EC2-hosted-Lambda + Savings Plans baseline, on-demand peak design, and a Graviton re-evaluation; Firehose flow-control aligns records to the 5 KB billing increment to avoid inflated ingestion cost at TB/day.
Lessons & continuationAt TB/day, S3 over a warehouse and Lambda fan-out over an always-on cluster are the cost-defensible choices (pay-per-search vs idle capacity); Firehose ingestion must be flow-controlled to the 5 KB billing increment or cost inflates; the per-search cost-down needs a P95-latency guardrail so margin gains can't degrade the product; the managed-Kafka/MSK IAM-auth path needed AWS Support to harden.
AWS services in production

Amazon Kinesis Data Firehose · Amazon S3 · AWS Lambda (GraalVM / Graviton) · Amazon MSK · Amazon Bedrock (proposed serving layer) · AWS Cost Explorer / Savings Plans · AWS Well-Architected Tool