Ninety-eight listings. Seven cities. One tour.
VeUP takes ISVs from no listing to transacting: seller registration, a SaaS Contract listing published live in-session, co-sell operations wired in AWS Partner Central, private offers to carry the deals. Run at tour pace across Europe and MENA, that practice put a new ISV listing on AWS Marketplace roughly every four days for a year.
AWS wrote this one.
Partners write their own case studies — that is the ordinary kind of evidence. The strongest evidence a partner can hold is the report AWS writes itself. In November 2024, inside AWS's own Dubai office, eleven attendees from six ISVs walked into a two-day bootcamp without Marketplace listings. AWS's own trip report records what happened next.
- Author
- AWS Partner Development Manager, ISV Growth
- Date
- November 2024
- Venue
- AWS Dubai office
- Distribution
- AWS internal — shared with VeUP
The bootcamp ran in AWS's own office, and AWS's own team documented the outcome — the venue, the format, the listings live on the day, the satisfaction scores. A partner cannot write itself a better reference than the one AWS writes about it. Every claim in this section restates that report; nothing here is VeUP's own retelling.
The exhibit shows the report's own header and recorded findings, attributed by role. AWS employee names stay off VeUP's public surfaces.
A listing engine, on tour.
VeUP and AWS teams took the Marketplace & Co-sell Bootcamps across seven cities in Europe and MENA, several hosted twice. Ninety-eight ISV SaaS listings went live, and every one is recorded in a master delivery log with its ACE opportunity ID and live Marketplace URL — the program is auditable listing by listing.
Unlisted in, transacting out — four stages, one direction.
The scope is deliberate: listing, go-to-market, co-sell, and subscription pricing. An ISV moves through the pipeline in order, and the middle of it happens live in the room.
Readiness
Seller registration, listing prerequisites, and the pricing and contract decisions settled before anyone is in the room — so the session is spent publishing, not preparing.
Listing, live in-session
A SaaS Contract listing with subscription pricing, built and published live in the room. The ISV leaves with a listing that exists — not a plan for one.
Day-2 co-sell operations
AWS Partner Central, ACE Pipeline Manager, and APN Customer Engagements — the listing wired into how the ISV actually sells with AWS.
Private-offer execution
Negotiated deals transacted through the Marketplace as private offers, so the listing carries real revenue rather than sitting as a storefront.
The tour built the record. VeUP Sell runs it now.
VeUP Sell is Partner Development Manager as a Service — the listing-to-co-sell arc the tour proved, delivered engagement by engagement for one ISV at a time. A three-session foundation phase (discovery, success plan, kick-off) opens every engagement; eight modules across two phases carry it from there.
Getting started on AWS Marketplace
Listing built and optimized — content, packaging, strategic pricing, private-offer creation, CPPO setup.
AWS tools & Partner Network enablement
APN navigation, Foundational Technical Review, ACE pipeline setup, ISV Accelerate eligibility, software-path tier progression.
How to work with AWS teams
Key-account targeting and the engagement playbook for productive relationships with AWS sellers and account teams.
Co-sell flywheel implementation
Joint demand generation — a 1,000+ target-account list cross-referenced against the ICP, with opportunities logged in ACE.
Global Passport Program
New-region launch: market analysis, persona definition, brand localization and messaging, compliance and security guardrails.
AWS partner programs & funding
Eligibility assessed, gaps closed, submissions made — MDF, promotional credits, incentives, ISV Accelerate enrollment.
Product-led growth & optimization
PLG readiness, pricing and packaging for self-service conversion, free trials and demos, Buy with AWS.
Performance monitoring & reporting
KPI dashboards and co-sell performance reporting that keep working after the engagement ends.
Foundational Technical Review approved for BrontoBytes and Allstacks
AWS List & Sell funding unlocked for Allstacks
One net-new customer and ten inbound private-offer requests, generated for Echoworx
They were instrumental in helping us navigate the initial processes behind listing products on the AWS Marketplace and understanding the best practices to scale our partnership with AWS.
VeUP's true value lies in their deep understanding of how to scale effectively within AWS Marketplace — they know what works. Their expertise supercharges the go-to-market process.
They helped us with our AWS ISV Accelerate Program and helped to get Adcurate ready for Marketplace in record time: 90 days!
The practice's lineage runs through VeUP's Gateway and Ignite market-entry programs and the 2024 bootcamp tour — the alumni are named on the cohort record.
Four customers on the public record.
Each with a published VeUP case study and a direct Marketplace outcome behind it.
AWS Marketplace
40 of the ninety-eight, named.
40 cohort ISVs are named on this site — each a customer the public record already names, with a live AWS Marketplace seller profile and a case study of its own. The rest of the cohort stay counted in the program aggregate: counted, not named apart.
Partnership credentials
